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Sony expands network storage player lineup to accelerate graphics-based digital signage

  • el
  • pt
  • June 9, 2024

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    Sony of Canada Ltd., Canada's leading electronic
    and computer products solutions provider for consumers and business, today
    introduced the NSP-1 Network Storage Player, a complement to the highly
    successful NSP-100 network storage player, to respond to the need for digital
    signage where information is continuously revised and posted.

    Together, the NSP-100 and NSP-1 comprise a comprehensive offering of IP
    (Internet Protocol)-network appliances that can handle video and graphics
    distribution over local IP-networks in retail, hospitality, academic and
    industrial applications.

    The NSP-1 is designed to operate primarily as a graphics platform to
    store and forward VGA (video graphics array)-based content while also offering
    MPEG2 and FLASH video capabilities. Added flexibility comes from being able to
    deliver content to displays in either landscape or portrait mode. This meets
    the needs of a broad range of custom installations and is particularly suited
    for retail, transportation or other venues that post rapidly changing or
    time-sensitive information.

    "The burgeoning digital signage industry is still in its infancy, but two
    distinct needs in the market - for graphics and for video content - have
    already become clear," said Rick Perkins, Product Manager, Broadcast &
    Communication Solutions Group, Sony of Canada Ltd. "The introduction of the
    NSP-1 follows two years of evaluating customer feedback so that we could
    create this complementary device to address the full spectrum of applications
    as well as open opportunities to innovate new ones."

    Powerful content management software specially designed for the new
    device combines ease of use with sophisticated capabilities to both "push" and
    "pull" material. In addition to "push" mode where content distributed and
    stored on the player is displayed, it can also "pull" updated content from Web
    sites and other online sources to continually refresh and enhance material to
    emulate real-time information distribution.

    According to Mr. Perkins, while the NSP-100 marked a major advance over
    distribution of video through physical media such as videotape or DVD, the
    NSP-1 makes an even more significant improvement over traditional solutions
    for distributing alpha-numeric information such as pricing for retail
    advertising as well as flight and train schedules, arrivals and departures.
    These applications typically involve standalone proprietary solutions with
    limited utility. The NSP-1 has advanced beyond this to true digital signage,
    where information can be embedded and inserted into other content to create
    unique, captivating messaging that communicates more than just facts and

    Industry Standard Technologies and Protocols Across the NSP Family

    Like the NSP-100, the NSP-1 Network Storage Player is interoperable with
    industry standard technologies and protocols. They share the same IP-based
    platform to afford ease of installation as well as simplicity of operation and
    maintenance. Each feature DHCP to automatically assign an IP address to the
    system, SNMP (Simple Network Management Protocol) to confirm operation and
    verify information playout for ad tracking and billing, an HTTP web browser
    for system check via the Internet and RS-232C control for communication with
    plasma displays, projectors or any RS-232C equipped device. In addition, the
    NSP-1 is USB (universal serial bus)-compatible, allowing it to be connected to
    a mouse, barcode screener or other USB device. The NSP-1 is also built on the
    Linux operating system, allowing software integration to other components and
    systems, which enable the NSP-1 to be customized to specific applications.

    The NSP-1 comes with specially designed management software to take
    advantage of the unique capabilities of the graphics-based device. It allows
    operators to stack multiple layers of graphical content to compose messages.
    Unlike video, individual elements can easily be swapped out or substituted
    without having to start from scratch. Individual program events can be built
    into loops that repeat on a set schedule or in response to specific
    conditions. The end result is that non-technical users are able to generate
    outstanding results without need for dedicated specialists on staff.

    The NSP-1 is a lightweight (3.3 lbs), laptop-sized unit with an
    integrated 40 GB (gigabyte) hard disk drive and stores/plays both MPEG 2 and
    FLASH video, MPEG1 audio layer 2, MP3 and .WAV audio. Supported graphics
    formats include GIF, BMP and JPEG as well as Flash animation.

    The player features 10/100 Base-T Ethernet networking via an RJ-45
    modular jack; component, composite video output, two channels of audio output,
    and RS-232C, USB and GPI interface capabilities.

    Sony's NSP-1Network Player and the optional BZNP-D1 server software is
    planned to be available in September 2024.

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