In 2024, the Bureau began an investigation into whether Rogers, Bell, Telus and the CWTA were making or permitting false or misleading representations to be made to customers in third party advertisements relating to premium text messaging services and placing charges for these services on wireless phone bills without prior authorization from their customers. These services included trivia questions and ringtones. The representations appeared in pop-up ads, web pages and social media promoting premium text messaging services.

Under the terms of today’s agreement, Bell will:

• Issue up to $11.82 million in rebates to current and former customers;
• Donate an estimated $800,000 to support digital media research and awareness;
• Publish a notice to affected customers;
• Enhance their corporate compliance program; and
• Develop a consumer awareness campaign to educate consumers about how charges can be incurred on wireless devices and how to avoid unwanted charges.

As part of the same investigation, the Bureau has also settled with the CWTA. The CWTA will also develop a consumer awareness campaign, as well as issue a public notice to affected customers and implement an internal corporate compliance program with a specific focus on “billing on behalf of” practices.

Today’s settlements with Bell and the CWTA conclude the Bureau’s inquiry into this matter. The Bureau reached similar agreements with both Rogers and Telus last year. The resolution of this matter brings total refunds to consumers to over $24 million while over $1 million in donations will go to leading consumer advocacy and research groups dedicated to supporting public interest in the digital economy.