XM Canada and Rogers Communications today announced they have reached an agreement to provide XM Canada content across the Rogers Wireless, Cable and Internet platforms.
The agreement is the first of its kind for Canada, as XM Canada and Rogers will form a comprehensive partnership that brings XM programming to Rogers customers regardless of whether they are using a wireless handset,
watching cable television or surfing the Internet.
The new Rogers-XM Canada service launched this week as part of the Rogers VISION suite of services that provides wireless customers with an entirely new mobile multimedia experience. On their wireless platform, Rogers is offering
customers up to 25 channels of XM commercial-free music programming, as well as the best in comedy, sports, entertainment and talk.
“This is an incredible opportunity to expand the reach of satellite radio,” said John Bitove, Chairman and CEO of XM Canada. “With Rogers products available throughout Canada, we will now reach more Canadians than ever before, and this agreement provides us new avenues for awareness and revenue growth.”
“Rogers provides its customers new programming options through whatever medium they want to experience – be it phone, television, or internet,” said Phil Lind, Vice Chairman of Rogers Communications. “In a short period of time, =XM has become a highly recognizable brand and one that our customers are interested in.”
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