Back by popular demand, Executive Vice President of The Center for Sales Strategy and the author/creator of The Interactive Insight Webinar the Digital Sales Accelerator, Matt Sunshine returns to the OAB Conference as host of the Sales Training Breakout session from 8:00 am – 12:00 noon on October 30th. This session builds on last year’s presentation and will bring new insights and solutions helping Broadcasters meet today’s ever changing sales environment so that we continue to deliver true value to our customers. The buyer’s journey has changed and Matt’s session will delve into how to prepare for broadcast & digital expectations from a client’s perspective, while ensuring that your station’s brand remains relevant and vital in the advertising community.
New this year will be the introduction of the “Top Advertisers Panel Discussion” to close off the morning session. You’ll hear from 3 key radio advertisers and broadcast ambassadors talking about the power of radio and how it does deliver real return on investment. Greg Carrasco, General Manager, Hyundai of Oakville, Tim McLaughlin, Brand Manager, Steam Whistle Brewing and Nick Polifemi, VP Business Development & Marketing, itravel2000 will close the Sales Session with an informative and interactive discussion about how clients are using radio to drive their business.
Sales Session tickets include entry into the Luncheon featuring Keynote speaker, Erica Farber, President & CEO, Radio Advertising Bureau. Ms. Farber leads Radio’s advocacy efforts by helping to drive business, grow advertising revenue, and communicate Radio’s digital transition.
Book your ticket now for the
2014 OAB CONFERENCE – SALES SESSION
“Broadcast Sales Today”
Thursday, October 30th
Marriott Toronto Airport Hotel, 901 Dixon Road
Tickets are $99 for members/$129 for non-members
To book, click on registration below or call 905-554-2730.
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