Broadcaster Magazine
News

Bell and Rogers ‘Play Ball’ on Sports Programming

  • el
  • pt

  • Bell Media and Rogers Media have announced in separate releases that Rogers customers using the Rogers Anyplace TV mobile app can get live streams of Bell’s TSN and TSN2 ( as well as the national CTV and CTV Two networks) live and on-demand programming, and that Bell Mobile TV will be adding live coverage of the Toronto Blue Jays with the addition of Rogers-owned City and Sportsnet channels (Sportsnet East, Sportsnet Ontario, Sportsnet West and Sportsnet Pacific) to its service.

    Both companies will charge $5 per month for 10 hours of mobile TV viewing.

    “Thanks to successful relationships with Canada’s top content providers, Bell provides access to the widest variety of live and on-demand TV programming delivered directly to superphones, smartphones and tablets,” said Wade Oosterman, President of Bell Mobility and Residential Services, and Chief Brand Officer at Bell. “Now with even more choice in sports and entertainment programming, Bell Mobile TV just got better.”

    New Bell Mobile TV programming includes Toronto Blue Jays Baseball, 2 Broke Girls, and the new fall 2024 comedy series, Mom. Sportsnet ONE is available live nationally with local content accessible on Sportsnet East, Sportsnet Ontario, Sportsnet West and Sportsnet Pacific. City will launch later this summer.

    Bell Mobile TV offers programming from Bell Media/CTV including marquee events from TSN such as Grey Cup, IIHF World Junior Championship, Golf’s Majors, F1 and NCAA March Madness, in addition to content from CBC, Rogers Media, Québecor Media, V TELE and several leading providers on more than 30 live channels, as well as NHL, NBA and NFL games

    In addition to Sportsnet content, including this season’s live streaming of Blue Jays and Rogers Cup action, customers will have access to programmes and events such as NHL hockey, CFL football, MLS soccer, NCAA football, all of golf’s Majors and Grand Slam tennis. Additional programming will be added in fall 2024 including The Big Bang Theory and The X Factor.

    “With NextBox 2.0 and Rogers Anyplace TV, our customers have come to expect the best cross-platform entertainment experience. We’ve worked diligently to build an extensive line-up of sports, news and entertainment, available across devices, that we know our customers will love,” said David Purdy, senior vice-president, content, Rogers Communications. “Rogers Anyplace TV subscribers and usage continues to grow, and customers now have access to more live sports and popular series, available right at their fingertips anywhere they are.”

    Rogers and Bell are both owners of major sports franchises and facilities, and they are co-owners of Maple Leaf Sports and Entertainment, and its major league soccer, hockey and basketball operations.