THE 2024 IHeartRadio Much Music Video Awards announces this year’s biggest winner, international R&B sensation Drake, taking home five awards, the most of the night. Drake collected hardware for Video Of The Year, Best Hip Hop Video, Most Buzzworthy Canadian, Best Director (“Hotline Bling”, Director X), and, along with Majid Jordan, Best MuchFACT Video for their hit single “My Love”, which features the Canadian rapper.
Hometown star Alessia Cara, who made her debut on the stage, took home her first award forBest New Canadian Artist, while Nick Jonas scooped up the award for International Artist of the Year before amazing fans by performing on the sidewalk, the first time in history that an artist has performed on the street. Fan-favourite performers Fifth Harmony and Shawn Mendes each took home two awards, with Fifth Harmony winning Most Buzzworthy International Artist or Group and Fan Fave International Artist or Group, and Mendes taking home Best Pop Video and Fan Fave Video for “I Know What You Did Last Summer”, a collaboration with Fifth Harmony member Camila Cabello.
International supermodel Gigi Hadid was in full command of the stage, leading a standout evening filled with the world’s biggest names in popular music and entertainment. Hip hop duo Macklemore & Ryan Lewis opened the show with an epic rendition of their viral single “Dance Off” featuring a live dance off between presenters Amber Rose and Lilly Singh. Later in the show, Canadian rockers Hedley let the audience join in and sing during their electrifying performance of “Lose Control”, before winner Shawn Mendes sang new single “Treat You Better” in a broadcast debut performance of the track.
Many debut performers were featured on the broadcast, including singer-songwriter James Bay who performed a stunning version of “Let it Go”; hip-hop artist Desiigner who had fans screaming for his breakout hit “Panda”; indie pop duo Tegan and Sara who performed their addictive single “Boyfriend”; JUNO Award-winning indie rock band July Talk who performed “Push + Pull”; pop singer Hailee Steinfeld with B.C. hit-maker Shawn Hook who sang a medley of their singles “Rock Bottom” and “Sound of Your Heart”; and pop super-group Fifth Harmony, who closed the show with a sexy performance of hit “Work from Home”.
The hardware was handed out by an impressive list of personalities including Alx Veliz, Hailey Baldwin, Jus Reign, Marianas Trench, Robbie Amell, Ruth B, Scott Helman, Shemar Moore, Sofia Carson, SonReal, Tyler Posey, and stars ofPRETTY LITTLE LIARS, Ashley Benson, Lucy Hale, and Shay Mitchell.
A community of fans converged on social media tonight to share their love for the annual street level awards show with thousands of fans sharing posts across multiple social media platforms including Twitter, Snapchat, and Instagram. On Twitter alone there were more than 370,000 tweets posted today using #MMVAs, with related hashtags holding six of the Top 10 trending topics, with #MMVAs trending internationally. Talent who took to the stage weren’t shy about shouting out on social media, with Nick Jonas, Tegan & Sara, Camila Cabello, Nash Grier, Shawn Mendes, and Desiigner all posting about #MMVAs.
And the winners are…
Video of the Year
Drake – “Hotline Bling”
Best Post-Production
Majid Jordan – “Every Step Every Way”
Best EDM/Dance Video
Grandtheft f. Lowell – “Quit This City”
Best Director
Drake – “Hotline Bling”
Director: Director X
Best Pop Video
Shawn Mendes and Camila Cabello – “I Know What You Did Last Summer”
Best Rock/Alternative Video
The Strumbellas – “Spirits”
Best Hip Hop Video
Drake – “Hotline Bling”
Best MuchFACT Video
Majid Jordan f. Drake – “My Love”
IHEARTRADIO International Artist of the Year
Nick Jonas
Most Buzzworthy Canadian
Drake
Most Buzzworthy International Artist or Group
Fifth Harmony
Best New Canadian Artist
Alessia Cara
IHEARTRADIO International Duo or Group of the Year
Macklemore & Ryan Lewis
IHEARTRADIO Canadian Single of the Year
The Weeknd – “Can’t Feel My Face”
Fan Fave Artist/Group
Justin Bieber
Fan Fave Video
Shawn Mendes and Camila Cabello – “I Know What You Did Last Summer”
Fan Fave International Artist or Group
Fifth Harmony
Fan Fave VINE Musician
Rajiv Dhall
Official partners of The 2024 IHeartRadio MMVAs include: Coca-Cola Canada, Nestlé USA, Inc., Procter & Gamble, and Virgin Mobile Canada.
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