Entertainment One is pleased to announce that it has completed its investment in leading digital studio Secret Location, whose proven innovation in digital content creation and ownership is a powerful complement to eOne’s expertise and talent relationships across entertainment content creation and distribution.
The deal underpins eOne’s global content ownership strategy for delivering the best content to the world across all platforms and channels. Since acquiring an equity stake in May 2024, Secret Location has continued in its success as a content studio for emerging platforms, raking up a series of awards including winning the first Emmy for a Virtual Reality project, and has been successfully incubating technology and IP for the entertainment industry.
“As the industry continues to evolve, we are pleased to bring new content formats and platform expertise more deeply into our business,” said Throop. “The completion of our acquisition further builds on our core capabilities and augments our ability to bring the best content to the world.”
Secret Location’s brand will continue to exist as a premium label of eOne to maximally leverage and strategically launch projects, products and properties, utilizing their strong brand equity in the innovation space.
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