Pelmorex Media Inc., parent company of The Weather Network, MétéoMédia, Travelers Network, Beat the Traffic and ElTiempo.es, today announced the appointment of Peter Bartrem as Director of Sales. With more than 12 years in senior sales environments the former Metro Canada Director brings a wealth of experience to the role.
“As we continue to align the sales team to address the needs of our clients and reposition the business to a multi-platform approach, I am thrilled to have Peter join the team,” said Paula Presley, SVP Global Ad Sales, Pelmorex Media Inc.
Prior to joining Pelmorex Media Inc., Bartrem was National Sales Director at Metro Canada where he drove revenue while maintaining client satisfaction. Prior to that he was National Sales Director at Zoom Media responsible for sales strategy including product development, territory alignment, pricing and account manager mentoring.