Channel Zero announced plans for the launch of CHCH's Morning Live First Edition - the first morning show to hit the airwaves at 4am in Canadian history!
Geared to the earliest of the early risers and perfect for commuter nation, Morning Live First Edition will get viewers up, prepped for the day and out the door on time. It caters not just to suburban commuters and predawn shift workers, but also to grateful insomniacs, first responders, parents of infants and, yes, even the occasional late-night club-hopper. Morning Live First Edition will air weekdays from 4-5:30am and is slated to launch early this fall on CHCH. While new to Canada, "early early" morning shows are now the norm throughout the U.S., airing in markets of all sizes.
"On the heels of its 10th anniversary, CHCH Morning Live will soon enjoy an opening act," said Mike Katrycz, CHCH News Director. "For the past decade, viewers across the province have woken up with Morning Live and relied on us for the information they need to get their day started. Morning Live First Edition will boast a new morning team (to be announced later this summer), and will serve up breaking news, weather, traffic, sports and entertainment information - earlier than any other station in the country."