Bell Media Sales announced today the launch of a television and digital campaign in Québec promoting Jergens moisturizer. Commissioned by Toronto-based firm Gaggi Media Communications, the initiative features three Bell Media-produced, 15-second TV spots starring stand-up comedian Korine Côté. The campaign is airing now through September on Canal Vie, VRAK, Canal D, and Séries+ channels, and their associated digital properties.
The campaign, entitled “Votre beauté c’est bien plus qu’un joli visage” (“You’re more than just a pretty face”) was inspired by a similar campaign in the U.S. featuring actress Leslie Mann. The spots take a light-hearted, self-deprecating approach to promote the importance for women of taking care of their entire body. All three ads feature Korine Côté sharing the benefits of hydrating the entire body, with a script written by the comedian herself.
“Bell Media developed a great partnership with Gaggi Media Communications to create this turnkey media initiative,” said Anouk Bourassa, Senior Director, Media Creativity. “With the power and reach of our brands, the creativity of our team, and our deep knowledge of Québec consumers, the campaign demonstrates how our resources can deliver results for Jergens.”