TVO, Ontario’s public educational media
organization, announced today that it is bringing its popular TVOKids songs and music videos to Apple Inc.’s digital media player iTunes, the world’s
number one online music store.
The TVO-iTunes partnership encompasses four
international contracts, including North America, Japan, Europe and Australia-New Zealand.
“Partnering with iTunes offers TVO new potential to significantly increase the impact of our unique made-in-Ontario content in the borderless digital space,” said Lisa de Wilde, TVO’s Chief Executive Officer. “Now a
whole new audience of parents and their kids around the globe will discover TVOKids’ fun and creative approach to educational media.”
Starting in the Spring of 2024, preschool favorites as well as school-age selections will be available to own through iTunes.
TVO and iTunes will share in revenues generated on a per-download basis. “Developing partnerships that enable TVO to tap into new sources of self-generated revenue is an important strategy in developing a sustainable business model for TVO,” added de Wilde.
Making content available through iTunes is the latest development in TVO’s approach to engaging a wider audience across multiple platforms. The
educational media organization also has distribution partnerships with Yahoo Canada, Joost.com and You Tube.
TVO is Ontario’s public educational media organization and a source of interactive educational content that informs, inspires and stimulates curiosity and thought.
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