The Weather Network and MétéoMédia, divisions of Pelmorex Media Inc., have launched an iTV weather app on Bell Fibe TV. The weather app allows customers to access on-demand weather information and enhanced content using the TV remote control.
The digital Internet Protocol Television service on Fibe is built on the underlying Microsoft Mediaroom multimedia software platform. Information from local cities or towns, or up to nine other locations can be saved in the iTV system to reference school, cottage or travel related weather information.
“Our easy-to-use iTV app makes it even more convenient for consumers to get timely weather information,” Maureen Rogers, Sr. VP Television, Pelmorex Media Inc., described. “As a company that’s known for innovation, we’re excited to be the first licensed broadcaster to launch on this platform.”
Once loaded on a set-top box, the app delivers up to date and automatic weather condition information, based on location. Short-term forecasts, including temperature, POP, “feels like” and wind direction, along with longer term forecasts, including minimum and maximum temperatures, are also available.
“We are excited to give viewers the opportunity to personalize their weather experience by adding favourite cities and accessing on-demand weather information with a touch of their remote,” said Naomi Lipowski, Director iTV, Pelmorex Media Inc. “It’s another example of how The Weather Network and MétéoMédia keep pace with consumer technology to help people plan their day.”
Bell Fibe TV is available in selected areas of Toronto and Montréal.
The Weather Network and MétéoMédia’s expert weather reporting is broadcast on television, Web, desktop and mobile applications.
The Weather Network and MétéoMédia utilize in-house technology called the Pelmorex Forecast Engine (PFE) which allows meteorologists to issue weather forecasts for the entire country down to a 10-square-kilometre grid, making it one of the most advanced and accurate, local forecasting systems in the world.
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