OAB To Feature Millennials Focus Group at Connect 2024

• What do millennials want from media when they first wake up?
• Which social networks and communications channels do they prefer for contests?
• Well, at least we know they want more music, and less talk, right?

(You’ll find out it may not be that simple.)

Jeff Vidler applies 25 years of senior-level media research and consulting experience to lead the project teams at Audience Insights Inc.  In past positions as Senior VP with Vision Critical, VP of Media Research at the Angus Reid Group, and Partner at Solutions Research Group, Jeff provided strategic advice and research expertise to many of Canada’s leading media companies.  Valued by his clients for developing new research tools to address their information needs and translating research into actionable insights, Jeff is a frequent speaker at media and research conferences in Canada and the U.S.

Don’t miss this chance for unique insights, as Jeff probes into the why’s and the what’s of how Millennials interact with media, and how radio can reach them more effectively.