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OAB to De-Mystify Millennials

August 29, 2024

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What’s up with Millennials‘ media habits? Where does broadcast radio fit in with music streaming, podcasts, social media, video and all the other media options available today? Do they listen to radio on their smartphones — and if not, why not? You’ll get the answers to these questions and more in an up close and personal focus group of 18-34 year-olds, moderated by Jeff Vidler of Audience Insights Inc.

Jeff Vidler applies 25 years of senior-level media research and consulting experience to lead the project teams at Audience Insights Inc. In past positions as Senior VP with Vision Critical, VP of Media Research at the Angus Reid Group, and Partner at Solutions Research Group, Jeff provided strategic advice and research expertise to many of Canada’s leading media companies. Valued by his clients for developing new research tools to address their information needs and translating research into actionable insights, Jeff is a frequent speaker at media and research conferences in Canada and the U.S.

Don’t miss this chance for unique insights, as Jeff probes into the why’s and the what’s of how Millennials interact with media, and how radio can reach them more effectively.