Numeris Overview: New PPM Ratings

As summer slides into the distance, it’s time to look back with the help of today’s release of the latest radio ratings.  The new PPM release from Numeris (formerly BBM) completes the thirteen week period covering May 30^th to August 28th, 2024. Let’s take a look the five PPM markets.

Toronto: Bragging rights at the top of the ratings heap go to CHFI-FM once again with a 9.4% share of hours tuned for A12+ (down from 9.8% last time out) with BOOM-FM quickly gaining ground posting a 9.3% (up from 8.6%). CHFI-FM takes the #1 spot with the ladies 25-54 delivering a 13.4% share (down from 14.5%) followed by CHUM-FM with 12.6% (down from 14.9%).  BOOM-FM holds the #1 spot for males 25-54, posting a 10.0% share (down from 10.4% in the last 13 week book) followed by Q107 at 9.1% (up from 7.9%). The FAN590 leads the way for M18-34 with an 8.9% share tied with 92.5KISS-FM also at 8.9%.  For F18-34, CHFI-FM tops the list posting a 15.7% (up from 15.2%)

Vancouver: CBC Radio One grabs the #1 spot for A12+ with an 11.7% share of hours tuned (down from 13.6% last time out). Taking the top spot for F25-54 was QM-FM, posting a 13.0% share (down from 16.5% last time out). The FOX grabs the lead for M25-54 listeners, delivering an 11.3% share (up from 9.8%).  Virgin is out in front for M18-34 with a 12.0% share of hrs. tuned followed by the FOX at 11.1%. When it comes to Females 18-34, Z95.3 takes top spot with 18.2% share (up from 14.4%).

Edmonton: 102.3 NOW Radio rules the roost for A12+ posting a 13.2% share of hours tuned (up from 11.8%). NOW! Radio takes top spot for F25-54, delivering a 20.3% share (up from 19.3%). NOW also tops the list for M25-54 with a 13.7% share (up from 12.6%) followed by the Bear at 12.3% (down from 12.5%). For M18-34, Sonic posted a 14.8% (up from 13.8%). For F18-34 NOW! delivered a 20.0% (down from 21.9%).

Calgary: NewsTalk 770 leads the way for A12+ with a 9.0% (up from 8.2%).  Country105 is popular with the ladies, taking #1 spot for F25-54 delivering a 12.1% share (up from 10.4%).  For M25-54, X92.9 is #1 with a 9.2% (down from 11.1%) followed byXL103FM at 8.9% and CJAY92 at 8.8%. CJAY92 takes top spot for M18-34 delivering an 18.7% (up from 17.4% share). Country105 is #1 for F18-34 posting a 13.0% share.

Montreal (Total): CFGL-FM 105.7 is #1 for A12+ with a 16.9% share (up from 16.3%).  CFGL-FM 105.7 Rythme FM is also tops with the ladies, taking #1 spot for F25-54 delivering an 18.4% share (up from 18.1%). For M25-54, CHMP 98.5FM is on top at 12.5% share (down from 14.8%) followed by Virgin96 at 12.4% and CHOM-FM at 12.2%. The Beat 92.5 is #1 for M18-34 with a 14.9% share (down from 15.0%).

See summary charts belowA brief overview of share figures from the latest PPM 2016 Numeris release courtesy of David Bray…

Toronto

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Vancouver

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Edmonton

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Calgary

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

Montreal (Total)

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)

David Bray is President of Bray & Partners Communications.

Feel free to forward questions and inquiries:

                                    Phone:  (416)431-5792 

                                    E-mail: davidbray@brayandpartners.com 

Web site: brayandpartners.com