Ms. Asimus-Minnbergh will be part of the team responsible for helping launch the Company’s unscripted programming and format sales division globally.  She will be in charge of identifying new revenue streams and business opportunities for Lionsgate’s slate of alternative programming as well as negotiating and closing format and programming deals across most European territories.

At this year’s MIPCOM, Ms. Asimus-Minnbergh will be selling the Company’s first broadcast network unscripted series, Kicking & Screaming, a survival competition show from renowned Fear Factor producer Matt Kunitz debuting on FOX in January. Lionsgate has retained all international format rights to the series.

“As Lionsgate continues the robust expansion of its alternative programming slate, we are continuing to build a team of sales executives who can identify and capitalize on distribution opportunities around the world,” said Mr. Bookstaver. “Gisela is an accomplished international television executive with a proven track record of sales and strong relationships with a diverse array of digital and traditional buyers.  She is a great addition to our growing team.”

Lionsgate’s television roster of nearly 80 shows on 40 different U.S. networks includes such hits as Orange is the New Black on Netflix, Casual on Hulu, The Royals on E!, Nashville on CMT/Hulu and Greenleaf on OWN.  The Company’s growing slate of alternative programming includes Monica the Medium on Freeform, Hellevator on GSN and the upcoming Revenge Body with Khloe Kardashianon E!

Ms. Asimus-Minnbergh previously served for eight years as Sales Director of Television Distribution for Endemol, managing all television, digital and home entertainment sales of the company’s scripted and non-scripted programming as well as expanding its business into digital platforms. She was also Senior Sales Executive at Southern Star International for a decade, managing all sales of finished programs and formats.  Most recently, she negotiated acquisitions and partnerships with BBC Worldwide and PBS International for Viking Cruises.