On March 23, Big Brother Canada’s third season brings its biggest premiere yet on Global TV and introduces some of the most integrated web and mobile extensions in Canadian television. This year, registered users who log in before the March 23rd series premiere are automatically granted more power, earning 1000 bonus points making their vote three times more powerful. The Big Brother Canada digital platform, created by Emmy award-winning interactive agency Secret Location, in partnership with Insight Productions and Shaw Media, has been lauded for its leading engagement per capita of countries where Big Brother franchises are produced.
“BigBrotherCanada.ca is a truly high-quality and cutting-edge digital platform that offers our fans one of the most fun and immersive media experiences in Canadian television,” said Christine Shipton, SVP, Content, Shaw Media. “We elevated the show by putting it on Global, and are taking the online experience to new heights, giving viewers even more ways to log on, play along, and influence the show.”
While season three’s twists are still top secret, Canada plays an integral role in the lives of the Big Brother Canada houseguests. The more users log on to watch the show’s free, 24/7 live feeds, play the eviction prediction game, and peruse endless amounts of exclusive content, the more points and influence they earn to wield in the season’s online votes. Canada won’t miss a moment of #BBCAN3 with complete mobile accessibility, taking full episodes and free live feeds everywhere they go and keeping real-time tabs on the houseguests’ alliances, maneuvers, and plotting. Plus, this year, a special Fan Feed gives viewers camera control, allowing them to vote which room will appear on this fifth feed.
In a series first, Big Brother Canada is running a contest for fans to win a chance to enter the Big Brother Canada house this season. While in the house, and with the houseguests locked away, the lucky contest winners will compete in a custom challenge to win prizes, earning the ultimate #BBCANSuperfan bragging rights by going where no fan has gone before. In order to be eligible for the contest, fans need to play along online and earn points for entry. Fans who reach the Brass level will receive an automatic entry into the contest, and those who keep playing will receive one extra entry for each additional level they reach, up to a maximum of three entries – the more fans play, the better their odds are.
“The goal with each season is to make the show’s digital platform more exciting and engaging and I can say with confidence that this audience has never had more opportunity to influence and impact a television series,” said James Milward, President and Executive Producer at Secret Location. “Fans who want to be in the know on Big Brother Canada will be logging in early and often as they rack up points to get their say in the outcome of this season’s game-changing moments.”
Having just earned the 2024 Canadian Screen Award for Best Cross-Platform Project, Nonfiction, Big Brother Canada’s digital success has been noted beyond the borders of the nation. The Canadian digital platform for Big Brother Canada has been sought out by other Big Brother franchises internationally and used as a model to establish the same level of engagement and creative integration. Digital engagement on the series’ site has grown exponentially each season, with Big Brother Canada leading engagement per capita for Big Brother internationally.
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