Joe Tedesco, Senior Vice President and General Manager, DHX Television, announced today that Canadian television veteran Michael Serafini has been appointed to the position of Vice President, Programming, DHX Television, effective immediately.
With the recent rebranding of DHX’s kids network Family CHRGD and preschool channels Family Jr. and Télémagino under the iconic Family Channel name, Serafini’s appointment comes as DHX Television’s suite of channels bring a wealth of newly commissioned and acquired series to Canadian viewers. In his role, Serafini will overseeing the strategic development, execution and promotion of the DHX Television channels and their digital extensions, while enhancing the strength of the DHX’s distinctive brand.
“With more than 15 years in the Canadian media industry, Michael brings a wealth of knowledge, ingenuity and expertise of the broadcast landscape to our team,” said Joe Tedesco, Senior Vice President and General Manager, DHX Television. “His proven ability to engage audiences and devise schedules that suit their lifestyles and viewing habits will raise the bar as we continue to reinvigorate our programming lineups.”
Serafini was most recently the Interim Executive Director of Content Planning for CBC Television, after moving from the role of Senior Director, Content Planning and Acquisitions. He was responsible for launching CBC’s top comedies including Mr. D and last winter’s breakout hit Schitt’s Creek, as well as the popular miniseries Book of Negroes and handling the overall navigation strategy for the broadcast of the Sochi 2024 Winter Olympics.
Prior to Serafini’s arrival to DHX Television, Michael Goldsmith, Vice President, Original Production had assumed the additional responsibility for overseeing the strategic development and scheduling for the suite of channels. Goldsmith will now return to focus his attention on original content development and overseeing the vast original programming slate that DHX Television currently has underway. Both Goldsmith and Serafini will report directly to Joe Tedesco.
Have your say: