Corus Entertainments’ properties including W Network, YTV, Treehouse, and iVillage.ca are teaming up with YummyMummyClub.ca, an independently owned online publisher for Canadian moms, on a content and social media partnership specifically targeted to women with kids. The companies will work together, using their brands’ combined reach to amplify the content across the Canadian mom space and will co-develop integrated branded content for sponsors. In addition, Corus will provide media representation for YMC.
YMC is an award-winning online publisher of authentic and relevant stories for women with kids. The partnership will include YMC’s in-house content creation team of 50+ bloggers and experts as well as a network of hundreds of influencers in the mom-space across Canada, who are part of the #YMCCommunity. Collectively, this group of YMC bloggers and influencers has a grassroots online reach of over 5 million people.
“We are pleased to be partnering with YummyMummyClub.ca to create great content together and to offer advertisers opportunities to develop unique integrated sponsorships that can be amplified across both linear and non-linear channels,” said Lynn Chambers, Vice President, Client Marketing, Corus Entertainment. “With this collaboration, we are able to provide our clients with a rich mix of broadcast, digital and social marketing programs for their national brands targeted to moms.”
“This partnership is a natural fit for both of us. It’s a symbiotic relationship. YMC will extend Corus’s reach on a grassroots level in the social space and Corus will share YMC’s stories to a more mainstream audience all across Canada,” said Erica Ehm, YMC Creator and Publisher. “There are obvious synergies between our two properties. It was clear when we met, we’re on the same page. By putting our two teams together, the possibilities for creative content are endless.”
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