Canwest creative departments continue to shine as its national and local marketing teams were recognized at the 2024 PROMAX & BDA Awards.
Held last night in New York City, the awards honour international marketing and design achievement in broadcasting.
Canwest received a total of 41 awards, including 12 Gold, 12 Silver and 17 Bronze medals across its conventional and specialty networks.
Promax also honoured Kathy Dore, President of Canwest Broadcasting, naming her as a Brand Builder for 2024. The award honours executives who have been integral to the positioning and growth of their companies. This marks the first time a Canadian broadcasting executive has received this accolade.
The medals call attention to Canwest’s focus on creativity, originality and innovative thinking in all its marketing efforts, including its newly acquired specialty channels.
“We are extremely proud of this achievement, which is a testament to the talented and creative teams we have assembled across Canada,” said Walter Levitt, Chief Marketing Officer, Canwest Broadcasting. “This recognition from our industry peers underscores that our newly expanded Canwest family is well-recognized as a creative force internationally.”
Entries for the awards are received internationally and judged on their overall creativity, production quality and results in achieving marketing objectives. The gold medals awarded to Canwest are as follows ¿ for a complete list of the 2024 PROMAX & BDA winners, visit www.promax.tv
CANWEST WINS:
**PROMAX/BDA NORTH AMERICA: GOLD**
Promo for Website: Showcase ¿ showcase.ca
Consumer Print Ad: National Geographic Channel Canada ¿ Sacred Scandals
Radio ¿ Promotion for Program/Series: BBC Canada ¿ EastEnders
Television ¿ Daypart/Block of Programs Spot: BBC Canada ¿ We Invented¿ Pretty Lady Figurine
Television ¿ Stunt Promotion (On-Air Only): History Television ¿ Sunday Blitz of Subs
Television ¿ On-Air Consumer Tie-In Promo: Workopolis
Television ¿ Sales/Demo Reel: ShowCanada Reel
Television ¿ Something for Nothing: E! Canada ¿ E! Network Launch Reel
Television ¿ Editing: IFC Canada ¿ Showgirls
Television ¿ Copywriting: Workopolis
Television ¿ Music Package/Post Score or Instrumental Theme: History Television ¿ Sunday Blitz of Subs
Multimedia ¿ Non-Fiction/Reality Programming Campaign Integrated Media (multiple): HGTV Canada ¿ Colin & Justin’s Home Heist
**PROMAX/BDA NORTH AMERICA: SILVER**
Art Direction & Design ¿ Image Promo: Showcase ¿ The UN-Campaign
Corporate Programs: ShowCanada ¿ Fortuneteller
Consumer Print Ad: HGTV Canada ¿ Colin and Justin’s Home Heist
Radio: Entertainment Program Spot: BBC Canada ¿ EastEnders
Television ¿ General Branding/Image: Slice ¿ Coalition of Neglected Vices
Television ¿ Holiday/Seasonal Spot: IFC Canada ¿ Snubbed by the Oscars
Television ¿ Dramatic Program Spot: Showcase Diva ¿ ER
Television ¿ Daypart/Block of Programs Campaign: Showcase ¿ The UNcampaign
Multimedia ¿ General Branding/Image Campaign Using Integrated Media (multiple): Slice ¿ Coalition of Neglected Vices
Multimedia ¿ Non-Fiction/Reality Programming Campaign Integrated Media (multiple): BBC Canada ¿ EastEnders
**PROMAX/BDA NORTH AMERICA: BRONZE**
Art Direction & Design ¿ Special Events Promo: History Television ¿ Sunday Blitz of Subs
Consumer Print Ad: Discovery Health Channel Canada ¿ Baby Month
Outdoor/Environmental/Transit Print Ad: TVTropolis Family Guy Fall Launch
Television ¿ General Branding/Image: E! Network Launch (helicopter)
Television ¿ Comedy Program Spot: TVTropolis ¿ Where the Cranes Spy on their Friends
Television ¿ Daytime Program Spot: History Television ¿ Sunday Blitz of UFOs
Television ¿ Non-Fiction/Reality Programming Spot: History Television ¿ Sunday Blitz of Subs
Television ¿ Adult Programming Spot: IFC Canada ¿ Showgirls
Television ¿ Theatrical Films Shown on Television Spot: IFC Canada ¿ Showgirls
Television ¿ Marketing Video/External: Global Television ¿ Upfront presentation
Television ¿ Funniest Promo: Showcase Action ¿ Spaceballs
Multimedia ¿ Non-Fiction/Reality Programming Campaign Integrated Media (multiple): Slice ¿ Biggest Loser Australia
Television ¿ Copywriting: History Television ¿ Architects of the Third Reich
Television ¿ Directing: Workopolis
Television ¿ Music Package/Post Score or Instrumental Theme: IFC Canada ¿ Xmas Maximus
**PROMAX/BDA WORLD GOLD: SILVER**
Topical Publication Advertising Campaign, Color: Global Television¿ Deal or No Deal Canada
Television ¿ Adult Programming Spot: Global Television ¿ Deal or No Deal Canada
**PROMAX/BDA WORLD GOLD: BRONZE**
Outdoor Static Campaign: Global Television ¿ Yonge & Eglinton Tunnel
Print: Outdoor/Environmental/Transit Ad campaign: Global Television ¿ Yonge & Eglinton Tunnel
PROMAX & BDA is the worldwide association of entertainment marketers, promoters and designers, representing more than 500 television stations and all major broadcast and cable networks from the U. S. as well as more than 3,000 individual members in 70 countries. The association provides members with education, recognition and interaction through conferences, award competitions and publications as well as networking opportunities.
About Canwest Broadcasting:
Canwest Broadcasting operates two conventional television networks, Global Television and E!, and twenty of the country’s most popular specialty channels, including HGTV, Mystery TV, National Geographic Channel, Showcase, Slice and TVtropolis. Canwest Broadcasting is a division of Canwest Media Inc.
About Canwest Media Inc.
Canwest Media Inc is a subsidiary of Canwest Global Communications Corp. (www.canwest.com; TSX: CGS and CGS.A).
An international media company, Canwest is Canada’s largest publisher of paid English language daily newspapers and owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, web sites and radio stations in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the United Kingdom and the United States.
Have your say: