Blue Ant Media announces the appointment of Laura Pearce to Vice President, Brand Strategy and Fan Engagement. Laura comes to Blue Ant with over 15 years of digital marketing experience in the media and technology industry. Her expertise will be a key asset in growing the company’s ten media brands including Cottage Life, T+E, Oasis and Smithsonian Channel Canada.
“We are thrilled to welcome Laura to Blue Ant as we continue to evolve our portfolio of brands and look to build them both domestically and internationally,” said Jamie Schouela, EVP, Marketing and Communications, Blue Ant Media. “Her deep digital marketing expertise and strong industry relationships will be a major benefit as we form greater connections with the audiences in our communities of interest.”
Laura comes from AOL Canada where she oversaw marketing and communications for their consumer and trade brands including The Huffington Post Canada, AOL.ca, StyleList Canada, Kitchen Daily Canada, Parentdish and AOL’s Platform products including Adap.TV. Prior to that she was at Postmedia driving audiences to their portfolio of newspaper websites as well as hubs like canada.com, working.com and driving.ca. She has also worked in digital marketing for Autotrader.ca & Dell Canada. In her new role, Laura will lead marketing strategy for Blue Ant’s roster of consumer brands to build greater engagement and affinity across all touch points.
Laura joins the Blue Ant Media team on Monday, October 20th and will be working out of the company’s head office in Toronto.
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