Through the partnership, clients will be able to use Videology’s platform to build custom linear TV advertising plans in real time, which focus on shows, dayparts and networks that index highly against the advertiser’s target audience. Plans will be based on advertising objectives including optimized reach, concentration or frequency.

“Bringing the precision of digital video to linear TV is a requirement in our converging world and a huge step in delivering the promise of addressability-at-scale in Canadian broadcast environments,” said Ryan Ladisa, Managing Director, Videology Canada. “We are thrilled to have the opportunity to offer Rogers Media’s robust inventory to our clients. Together, we’re empowering marketers, agencies, media companies with next-generation television tools to achieve scalable, measurable and data-driven results.”

“This partnership with Videology is a groundbreaking new step in scaling the use of data in the advanced TV advertising space,” said Al Dark, Senior Vice-President, Sales, Rogers Media. “We look forward to bringing this solution to market and continuing our efforts to address the convergence of TV and digital that drives the greatest value for our clients.”