With the launch of leading-edge proprietary service Royalty Guru, SOCAN is enabling its members to use high-quality, flexible analytics tools to assess and monitor their royalties.

An integral part of SOCAN’s strategy to leverage and deploy digital tools to lead the global transformation of music rights and designed specifically for songwriters, composers and music publishers, Royalty Guru’s analytics capabilities allow SOCAN’s more than 135,000 members to visualize their data in a variety of easy-to-use ways to help them manage their business and career in music.

SOCAN is believed to be the first major performing rights organization to offer such a royalty-analysis business intelligence tool to its creator and music publisher members.

SOCAN’s exclusive Royalty Guru services run on any web browser and enable SOCAN members to understand better the trends in royalties earned when their music is played live, on radio, television and streamed on the Internet. The service will be accessible in English and French through the secure members’ portal at socan.ca.

The tool simplifies royalty analysis, doing in seconds what otherwise would take hours, days or even weeks to determine using complicated spreadsheets.

“Data and effective data analysis are more than ever keys to success in the digital music economy,” said Michael McCarty, Chief Membership & Business Development Officer at SOCAN. “Royalty Guru is the latest career and business advantage that SOCAN brings to its members as SOCAN continues to broaden our role as the world’s leading and most transparent music rights organization.”

SOCAN’s Royalty Guru is now available free to all SOCAN members, and the company will continue to maintain and develop the application going forward, enhancing the service with members’ needs in mind.