The East Coast Music Association unveiled a series of landmark partnerships with the music industry associations from five regions, Music Canada, and Music Canada Live this weekend in an effort to help strengthen the future of Atlantic Canada’s music sector.
The cross-provincial effort brings together MusicNL, Music Nova Scotia, Cape Breton Music Industry Cooperative, Music / Musique NB, and Music PEI, and echoes the ECMA’s new new mission statement, which sees a commitment to ensuring East Coast musicians can have a sustainable career without leaving the region.
Undertaking the first steps towards this strategic development, ECMA – in conjunction with Music Canada and Music Canada Live – will spearhead an economic impact study to collect data on the benefits of the music sector to the regional economy.
Music Canada, an association that promotes the interests of the Canadian music community, produced a similar study for British Columbia which lead to the establishment of the BC Music Fund – a $15 million investment from the government to support and boost activities in the province’s music industry. Music Canada Live, an organization aimed at advancing and promoting the many economic, social and cultural benefits of the live music sector, has also been involved in similar studies, such as the Live Music Measures Up! report for the province of Ontario.
The East Coast Music Association is a regional collaboration of people in the music industry of Atlantic Canada that fosters, develops and celebrates East Coast music and its artists locally, regionally, nationally and internationally. The ECMA annually produces one of the top music industry events in Canada, Eastlink East Coast Music Week, which includes Awards, a Festival, an Industry Conference and the International Export Buyers Program. ECMA and its programs are generously funded by the Government of Canada through the International Business Development Agreement (represented by Atlantic Canada Opportunities Agency, Foreign Affairs and International Trade Canada, and Industry Canada), the Department of Canadian Heritage (Canada Music Fund), the four provincial governments in Atlantic Canada, the Department of Foreign Affairs and International Trade, and MUSICACTION. ECMA recognizes the support of the province of Nova Scotia, the Cape Breton Regional Municipality, ECMW Title Sponsor Eastlink, Nova Scotia Provincial Lotteries and Casino Corporation, The Membertou Trade and Convention Centre, Gold Partners Molson Canadian, Newcap Radio, TD Bank Group, and The Cape Breton Post.
This project is funded in part by FACTOR, the Government of Canada and Canada’s private radio broadcasters.
This project has been made possible in part by the Government of Canada and the Roadmap for Canada’s Official Languages 2024-2018.
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