Joining the roster of top-tier licensees on the brand are Hybrid (Apparel), Amscan (Paper and Party Goods), Playtex (Sippy Cups, Bottles, Infant Mealtimes and Pacifiers), Global Brands Group/AME (Sleepwear), Rasta Imposta (Costumes, Novelty hats) and TabTale, the second Teletubbies app partner. These join a line-up of previously announced Teletubbies licensees, including Sony Pictures Home Entertainment (global DVD and Digital), Spin Master (North American Master Toy Distributor), Accessory Innovations (Bags, Backpacks, Hats), SG Company (Footwear), Franco Manufacturing (Juvenile Bedding), Betesh (Toddler Bedding), VTech (Electronic Learning Toys) and Cube Interactive (Apps).

To date, more than 65 licensing deals worldwide have been signed for the new Teletubbies.

Teletubbies first launched in March 1997 and became one of the most successful global children’s brands of all time. It has reached more than 1 billion children to date and the original episodes have aired in over 120 territories in 45 different languages. It was the very first western pre-school property to air on China’s CCTV reaching an audience of 300 million children. Its enduring resonance with children is further underscored by the brand’s postings on YouTube which reach over 100 million views per month.