The net proceeds from the Offering will be used to repay borrowings under the Company’s term credit facility maturing July 31, 2024, fund branded content properties and associated global distribution plans as well as to pursue additional brand opportunities, and for general corporate and working capital purposes, including potential acquisitions.

The Shares will be offered in Canada pursuant to a prospectus supplement to the Company’s base shelf prospectus dated July 2, 2024 that will be filed in each of the provinces of Canada and will be offered in the United States pursuant to the effective shelf registration statement on Form F-10 filed with the United States Securities and Exchange Commission (“SEC”) under the multi-jurisdictional disclosure system.

Closing of the Offering is currently expected to take place on or about May 2, 2024 and is subject to certain conditions including, but not limited to, the receipt of all necessary approvals including the approval of the Toronto Stock Exchange and NASDAQ.