CTV Uses Astral Out of Home to Promote Premiere of New Series

Astral Out of Home, a division of Bell Media, announced today the launch of an all-new original out-of-home campaign to promote this Wednesday’s,  September 21st, premiere of new CTV political conspiracy thriller Designated Survivor. The campaign was created by the Bell Media Agency in collaboration with Astral Out of Home, the campaign includes innovative decals, extensions, and structural additions in strategic locations, transforming street furniture into the White House, weeks before the U.S. presidential election.

“The campaign for CTV speaks to the flexibility of out-of-home advertising,” said Jordana Fatsis, Vice-President, Sales, Astral Out of Home. “Our team thrives on innovation and is proud to be a partner of choice for advertisers aiming to stand out and instantly connect with consumers.”

“We are happy to leverage Astral Out of Home’s network to bring our promotional campaign for one of CTV’s most highly anticipated new fall programs to life,” said Jon Arklay, Senior Vice-President, Bell Media Agency: Brand, Creative, and Marketing. “Thanks to a visually stunning creative with a strong call to action on prime and strategically located advertising structures, we think the campaign will resonate with Toronto viewers.”

The campaign leverages the return of Kiefer Sutherland in the conspiracy thriller along with the timeliness of the U.S. election. Featured are inventive, high-impact decals and wraps, including a transit shelter made to look like the White House with elements featuring a roof, pillars, a blue carpet, and even a podium for selfies. In addition, a Superboard with a simulated White House roof and U.S. flags can be seen by tens of thousands of drivers on Toronto’s Gardiner Expressway.

Designated Survivor  stars Emmy and Golden Globe winner Kiefer Sutherland as Tom Kirkman, a lower cabinet member who unexpectedly becomes president after a devastating attack on Washington. He will struggle to prevent the country and his own family from falling into chaos, as he is thrust into one of the most difficult presidencies in history.