“The demand for healthy food for families in need is great throughout the year and pronounced during the holidays, especially for children,” said David Fisher, Vice-President and General Manager, CTV Saskatoon. “We are thankful for the generosity of viewers across our great community, and proud to uphold the Tree of Plenty  campaign in partnership with the Saskatoon Food Bank with the support of Potash Corp, which aims to ensure that no one in our community goes without.”

“Last year we supplied 78,708 food baskets, helping 215,893 children, vulnerable citizens, seniors, and working families,” said Laurie O’Connor, Executive Director, Saskatoon Food Bank. “The generosity of the community is always amazing, and this year donations go twice as far with PotashCorp matching the first $500,000 in cash donations to the Saskatchewan Food Bank.”

The Saskatoon Food Bank tackles tough issues linked to hunger and poverty every day. Of the 21,000 people it serves each month, almost half are children. Because of the strong support received from the community, the Saskatoon Food Bank is able to provide much needed nutrition to people from all walks of life, offering programs and services that support people to build brighter futures. This holiday season, PotashCorp is matching each dollar donated to food banks across the province until December 31.