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With 34 award wins, Bell Media was once again the leading Canadian broadcaster and media group at the 2024 PromaxBDA awards held June 16 in New York. The awards celebrate the world’s best achievements in entertainment marketing across every platform, including on-air, online, and on-the-go.
The Bell Media Agency received 34 awards this year, taking home 20 Global Excellence awards (five gold, nine silver, and six bronze) and 14 North American awards (five gold, two silver, and seven bronze). The agency surpassed all other Canadian companies, and was first runner-up for the Global Marketing Company of the Year. Nominated for a total of 55 awards – 32 Global Excellence Awards and 23 North American Awards – the Bell Media Agency is notable for being the only major award winner whose work is strategized and created entirely in-house.
“This year was a great showing for the Bell Media Agency, and I’m so happy with the variety of brands and brilliant projects being recognized,” said Jon Arklay, Senior Vice-President, Bell Media Agency: Brand, Creative, and Marketing. “Congratulations to everyone at the Bell Media Agency for continuously proving to be a versatile team with world class talent supporting all Bell Media properties.”
Below is the complete list of the 2024 PromaxBDA Promotion, Marketing, and Design Awards for Bell Media:
MUCH (11 Awards)
WORLD GOLD
LIVE EVENT CAMPAIGN
- MUCH-MMVA: ABERNATHY’S PURVEYOR OF FINE SCREAMS
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM PROMOTION
- MUCH-MMVA: ABERNATHY’S PURVEYOR OF FINE SCREAMS
WORLD SILVER
ENTERTAINMENT PROGRAM CAMPAIGN
- MUCH-MMVA: ABERNATHY’S PURVEYOR OF FINE SCREAMS
LIVE EVENT SPOT
- MUCH-MMVA: THE APPOINTMENT
WORLD BRONZE
GENERAL IMAGE SPOT OR CAMPAGIN: CABLE, SATELLITE AND ONLINE CONTENT PLATFORMS
CHANNEL HOLIDAY/SPECIAL EVENT CAMPAIGN
- MUCH-MMVA: ABERNATHY’S PURVEYOR OF FINE SCREAMS
ART DIRECTION AND DESIGN: CHANNEL/STATION/PLATFORM WEBSITE
NORTH AMERICAN GOLD
LIVE EVENT CAMPAGIN
- MUCH – MMVA: ABERNATHY’S PURVEYOR OF FINE SCREAMS
NORTH AMERICAN SILVER
ART DIRECTION AND DESIGN: PROGRAM INFORMATIONAL GRAPHICS
NORTH AMERICAN BRONZE
CHANNEL HOLIDAY SPECIAL/EVENT CAMPAGIN
- MUCH – MMVA: ABERNATHY’S PURVEYOR OF FINE SCREAMS
GENERAL IMAGE SPOT OR CAMPAIGN: CABLE, SATELLITE AND ONLINE CONTENT PLATFORMS
SPACE (9 Awards)
WORLD GOLD
ART DIRECTION AND DESIGN: HOLIDAY/SEASONAL/SPECIAL EVENTS SPOT
STUNT PROMOTION – ON-AIR ONLY
ART DIRECTION AND DESIGN: PRESS KIT
WORLD SILVER
ART DIRECTION AND DESIGN: CHANNEL/STATION/PLATFORM WEBSITE
BEST VOICE OVER PERFORMANCE
PROGRAM PROMOTION SPOT – IN-HOUSE
WORLD BRONZE
ART DIRECTION AND DESIGN: PROGRAM PROMOTION WEBSITE
NORTH AMERICAN GOLD
COPYWRITING
NORTH AMERICAN BRONZE
PROGRAM PROMOTION RADIO SPOT
SPACE – SHARKNADO 3 RADIO
The Movie Network (4 Awards)
WORLD SILVER
SOUND DESIGN
- THE MOVIE NETWORK – FRIGHT FEST
NORTH AMERICAN GOLD
SOMETHING FOR NOTHING
- THE MOVIE NETWORK – FRIGHT FEST
NORTH AMERICAN BRONZE
SOUND DESIGN
- THE MOVIE NETWORK – FRIGHT FEST
FUNNIEST PROMO
- THE MOVIE NETWORK – FRIGHT FEST
CTV (3 Awards)
WORLD SILVER
ART DIRECTION AND DESIGN: SALES OR INTERNAL MARKETING PRESENTATION
- CTV UPFRONT 2024 – DRUM INTRO AND IMAGE
NORTH AMERICAN GOLD
SPECIAL NEWS REPORT OR EVENT PROGRAM SPOT OR CAMPAIGN
- CTV NATIONAL NEWS – ‘CITIES’ CAMPAIGN
ART DIRECTION AND DESIGN: SALES OR INTERNAL MARKETING PRESENTATION
- CTV UPFRONT 2024 – DRUM INTRO AND IMAGE
TSN (3 awards)
WORLD SILVER
SET DESIGN
WORLD BRONZE
OVERALL INTEGRATED SPORTS MARKETING CAMPAIGN
- TSN FANTASY FOOTBALL POWERED BY COORS LIGHT
NORTH AMERICAN BRONZE
CONSUMER TIE-IN/BRAND INTEGRATED CAMPAIGN USING MULTIPLE MEDIA
- TSN PRESENTS THE COORS LIGHT GAMES
CRAVETV (2 Awards)
WORLD BRONZE
ART DIRECTION AND DESIGN: OUTDOOR/ENVIORNMENTAL/TRANSITE STATIC AD
NORTH AMERICAN BRONZE
GENERAL CHANNEL IMAGE CAMPAIGN
- CRAVETV: COLLECTIONS CAMPAIGN
DAILY PLANET (1 Award)
WORLD SILVER
ART DIRECTION AND DESIGN: NEWS PROGRAM BUMPER
- DAILY PLANET: SUPERSIZE THIS
VRAK (1 Award)
NORTH AMERICAN SILVER
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN
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